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Central Retail Corporation is a US$1.7 billion enterprise that has developed Thailand's most successful store formats and brands.


It began in 1947 as a general merchandise business in Bangkok's Chinatown. Founder Tiang Chirathivat's son Samrit established the first Central Department Store in 1957.

Central's retail success became the cornerstone for a diversified group of businesses. The Central Group of Companies is involved with retail, real estate, brand development, hotels and resorts, and food service. It employs over 30,000 people and is one of Thailand's largest conglomerates.
Central Retail's competitive advantage comes from a combination of dominant brands, modern systems, and experienced people.



Central pioneered the category killer and other specialty retail formats in Thailand, including Thailand's #1 department store, #1 supermarket, #1 electronics store, #1 sporting goods store, #1 books/stationery store, #2 home improvement store, and #2 office products store. Central launched Thailand's first hypermarket, Big C, operated today in a joint venture with The Casino Group. To find out more about our stores, click here.



Modern information systems help Central deliver superior value. Central's distribution centers are integrated into an advanced supply chain management system. CRM systems capture and interpret the purchase habits of individual customers.



Central Retail's people combine Asian and international experience. Senior managers regularly receive training abroad to learn about new merchandising, marketing, and operations approaches. Modern disciplines, applied in a results oriented environment, help Central and its partners succeed.




Central Department Store Robinson Department Store ZEN Department Store TOPS Supermarket Power Buy Supersports B2S HomeWorks Office Depot Central Online


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Part of the

Central Group of Companies