Central Retail's competitive advantage comes from a combination of dominant brands, modern systems, and experienced people.
Central pioneered the category killer and other specialty retail formats in Thailand, including Thailand's #1 department store, #1 supermarket, #1 electronics store, #1 sporting goods store, #1 books/stationery store, #2 home improvement store, and #2 office products store. Central launched Thailand's first hypermarket, Big C, operated today in a joint venture with The Casino Group. To find out more about our stores, click here.
Modern information systems help Central deliver superior value. Central's distribution centers are integrated into an advanced supply chain management system. CRM systems capture and interpret the purchase habits of individual customers.
Central Retail's people combine Asian and international experience. Senior managers regularly receive training abroad to learn about new merchandising, marketing, and operations approaches. Modern disciplines, applied in a results oriented environment, help Central and its partners succeed.